I was looking to earn some extra cash fast. So I’ve decided to go through the ads. Every section, every ad.

To my great surprise what do I find!? An ad about a market research company looking for participants for a study! Compensation offered was $100 for 2.5 hours.

So I called right away and the person who took my call asked me a few questions about me and about how often I use my credit cards and if I accumulate points and/or rewards. And at the end, he said: “Great. I can set you up for Monday in Group A at 7h30pm, how’s that sound?” Awesome!

I just came back from the seance.  As this article about Where to Find Paid Focus Discussion Groups mentions, classified ads are a great place to look! Whether in the newspaper or even online! I actually found this study on Craigslist!

What you need to understand is that the questions they ask you over the phone are qualification questions. They must  get opinions from specific target users in order for their evaluation to reflect the perception of their regular consumers. If the study is about Kraft Dinner’s Mac&Cheese and you never or rarely buy that product, you won’t be qualified for the study. You wouldn’t possess enough knowledge about the product in order to form a valid opinion.

See paid discussion groups are organized in order to gather feedback on the current product and to gather new ideas on how to improve it. They want a group of people (usually 6-8 people) that are acquainted with the product. The person conducting the seance is there to ask questions that the product’s company wants to know about and people are paid to give their opinions, whether positive or negative! They want to know how the product is perceived and what its flaws are so that they can launch an improved version according to the needs of the market.

In a way, taking part of a focus discussion group allows you to voice your opinion about something you regularly use and to give ideas on what they should do to better suit your needs. And they actually listen! This way is better than calling customer service and make a complaint! Your opinion really has an impact. Just like paid surveys.

It’s really easy money made: $100 for 2.5 hours! And I don’t even have a Ph.D!

I hope you’ll find great deals like these so that you can earn the extra cash you want! Feel free to ask questions or comment! Thanks for reading.

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